How to Attract Followers and Build a Blogging Community

Sending up a flare

Sending up a flare

“It’s kind of like, when you make a film, you’re on this ocean at night. It’s black. There’s nothing. And I’m out there in my little boat. I send up a flare, saying “these are my thoughts.”  And you discover there’s a lot of other people out there in their little life rafts, thinking ‘Oh! I’m not alone! These thoughts exist!'”  (Terry Gilliam on film making)

To me, that’s exactly what blogging is like.  Your goal may not be to broadcast wildly and attract the multitudes, but chances are good that you are blogging because you’d like to connect with others.  Otherwise, you’d probably be writing in your diary or keeping a private stash of your photos.

So how can you attract followers?  Even better, how can you build a community?  In the months that I’ve been blogging, I’ve learned everything from you!  I’m not an expert, but I’ve seen unique approaches and connected with some remarkable people and can only tell you what works in my opinion.  There’s no handbook but here are some lessons learned.

1.  The naming is the hardest part.  A name tells others about you and the purpose of your blog.  A good name should be clever and/or clear.  For example, More Than Bratwurst features great contemporary and traditional German recipes and FrugalFeeding is about eating well on a budget.

2.  It’s all About you.  The “About” section of your blog or Gravatar bio is an opportunity to tell about yourself and connect with others.  How would you describe yourself or your blog in a 140 character tweet?  The first blog I followed on WordPress was The Edmonton Tourist.  Why?  Because of her “About Me” that described the decision to become a tourist in her own life.  I was hooked.

3.  There’s someone for everyone.  There’s a 100% chance that someone will relate if you write about an interest or a challenge, or post a photo, travel story or poem.  Be authentic, be yourself and others will respond.  Ido Lanuel describes his journey from Combat Officer to journey to India to yoga practitioner and self-awareness writer and, at last count, 2,518 readers responded by liking his story.  It’s like The Secret for bloggers – whatever you focus on, you will attract (in the form of followers).

4.  Visuals aid.  It might go without saying, but readers are attracted to interesting visuals.  Posts with photos stand out when browsing the WordPress reader.

5.  The sense of Purpose.  Having a purpose helps you as a blogger and it helps others to find you.  Here are some common themes.

  • Travel.  Blogs can be better than a tour guide.  They’re up close and personal and you can see new places and old favorites through someone else’s eyes.  Have Bag, Will Travel takes readers on journeys around the world with wonderful descriptions and stunning photography, and with 416,708 hits, I’m not the only one who enjoys Andrew’s blog!  Everywhere Once details the story of full-time wanderers traveling the globe since 2010.
  • Food.  A constant source of inspiration, food blogs can teach you to make any type of cuisine.   Kiran’s Cooking Club is described as “Everyday Indian Food” which seems anything but ordinary to me and Vina’s Delicious Recipes has also introduced me to Bengali cuisine.  My Custard Pie has a very professional style and clearly conveys Sally’s passion for cooking.  Vegan, vegetarian, low-cal, Asian, Paleo…it’s all there!
  • Inspiration.  Some blogs are there just to inspire and to encourage readers, the writer or both.  Penny at The Why About This   brightens your day with inspiring thoughts and music.  No Fries for 365 is more physical kind of inspiration blog charting progress on a journey to fitness.
  • Craft.  Are you a crafter or a maker?  There’s sure to be plenty of material for you!  Sites like Pillows a la Mode, iMake and other DIY blogs are full of project inspiration.
  • Photography.  Photos can be a quick pick-me-up, a work of art, interesting, provocative or all of the above.  Mobius Faith specializes in urban photography, while others document travels or try their hand at landscapes or portraits.
  • Poetry and Writing.  Whether it’s haiku or a serial novel, writers like to share.  Rivers of the Heart and Another Wandering Soul create beautiful images with words and other writers share tips and success stories.
  • Lifestyle.  Bloggers share their experience of urban life, rural dwelling, retirement and other lifestyles.  Retiree Diary is written by a Hong Kong native sharing his adventures for the first time by blogging.  As Michael says, “I have never written anything. Pre-retirement, the only thing I need to write were emails.”
  • Challenges.  Some bloggers aim to help others through shared difficulty by writing about illness, loss, and other challenges.
  • Sharing Knowledge.  Writers like Thomas Cotterill share thoughts and philosophy and many others educate about every subject imaginable.
  • Blogging.  Bucket List Publications is an exciting site about adventure travel, but Lesley has an incredible amount of traffic (more than 10 million hits!) and is generous with tips and advice for other bloggers.     

6.  Active engagement.  The best way to find your tribe and build a community is through engagement and interaction.  Visit others, like posts, leave comments, give encouragement.  Share and give and good things will come back to you – in blogging and in life.

7.  Be a regular.  Write or post.  Period.

8.  Great content.  Write well, post great shots, share something of value and others will respond.

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14 Comments (+add yours?)

  1. bodhisattvaintraining
    Dec 02, 2012 @ 18:34:37

    great post 🙂

    Reply

  2. francisguenette
    Dec 02, 2012 @ 18:40:41

    You see how true your words are – here we are responding – great tips!

    Reply

  3. Tahira
    Dec 03, 2012 @ 06:11:47

    Great tips and advice! Thank you, I bookmarked this page.

    Reply

  4. Thomas Cotterill
    Dec 13, 2012 @ 14:45:44

    Thanks for the mention, puravida.

    Reply

  5. qiquan
    Dec 16, 2012 @ 17:54:18

    You have given me a wonderful early Christmas Gift. Thank you!
    KC

    Reply

  6. younggypsyspirit
    Dec 20, 2012 @ 22:08:32

    You share real wisdom of the blogosphere with this post. Building a community out here is not easy, but never difficult.

    I’ll check out the blogs you mentioned and see which are a fit for me. Thanks for sharing

    Reply

  7. Trackback: JDA Group Ghostwriting Blog | Jda Group Ghostwriting, LLC

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